Allison Lavender develops high-impact communications driven by strategy and creative thinking for her clients, which have included companies positioned in the legal, financial services, healthcare, utilities and technology sectors. She works across various aspects of the agency – media relations, brand management, content development, email marketing, and more – and generates business solutions informed by experience, research and industry best practices for clients including Welch Hornsby and Urgent Care for Children.
Allison led the team that launched Shipt grocery delivery in its first 30 markets across the country. She conceptualized and implemented a market launch strategy which utilized earned media as a key driver of awareness, action and revenue. She also coordinates the agency’s internship program, helping to mentor and train up-and-coming marketing and public relations professionals.
She holds a bachelor’s degree in public relations and marketing from Samford University.