For over a decade, Chris McCauley has developed and deployed strategies designed to improve public life in Alabama and beyond. He specializes in public affairs, focusing primarily on messaging and strategy development for clients including Alabama Power, Alabama Possible, Alabama Media Group and Alabama Humanities Foundation.
Chris emphasizes measurable outcomes when working alongside public affairs clients. Through his work with Alabama Possible, Chris designed an earned media strategy that increased Alabama’s overall completion rate for the Free Application for Federal Student Aid (FAFSA), making Alabama the fourth-most improved state year-over-year nationally. He also helped launch an innovative public health and tourism campaign for the 100 Alabama Miles Challenge which, in its first six months, resulted in 45,000 miles of tracked activity from people across the state. Chris spearheaded a statewide campaign for a complex ballot measure known as “Amendment 14” – through his direction, the ballot measure passed with overwhelming support.
Prior to Markstein, Chris was executive director of the David Mathews Center for Civic Life where he implemented statewide programs focused on civic and community engagement. He developed an award-winning public engagement strategy on Alabama’s prison system and moderated hundreds of forums on the dropout situation, early childhood development and economic development. During his time at the Center, he worked in 49 of Alabama’s 67 counties.
Chris holds a bachelor’s degree in political science and a master’s in public administration from Auburn University. He earned a Nonprofit Management and Leadership Certificate from Georgetown University.