Giselle Casadaban specializes in media relations, short- and long-form copywriting and project management for her clients, which include Walmart, The World Games 2021 Birmingham, Mayer and Forensic Strategic Solutions.
Prior to joining Markstein, Giselle interned for Alabama Power, where she wrote content for internal and external company publications and assisted in event planning. She also worked as a copywriting intern at a Birmingham-based advertising agency, writing for clients including Verizon and BBVA Compass, as well as developing research and creative briefs.
While in graduate school at the University of Alabama, she served as the graduate brand coordinator for The College of Communication and Information Sciences. In this role, she led creative strategy and execution for the development of the College’s graduate programs recruiting collateral, helping to boost application rates by 110 percent.
Giselle holds a bachelor’s degree in communication studies from the University of Montevallo and a master’s degree in advertising and public relations from The University of Alabama. She serves as a member of the Railroad Park Junior Board.