Kelsey Barfell

Associate Director, Web Analytics and Development

An experienced digital marketing manager, Kelsey Barfell specializes in analytics, website development, email marketing and search engine optimization for clients, which have included The World Games 2021 Birmingham, Encompass Health, Wiregrass Construction and RxBenefits.

Kelsey worked with The World Games 2021 Birmingham to develop an innovative website for the international sports event, which hosts 3,600 athletes every four years. Kelsey also worked on behalf of RxBenefits to develop its email marketing automation program to foster and filter captured leads, resulting in a more efficient approach to digital business development. She spearheaded the analytics behind Encompass Health’s national re-brand awareness campaign for its 130 hospital locations.

Prior to joining Markstein, Kelsey spent two years at Spanx® where she managed website and product performance analytics, email and affiliate marketing programs on behalf of the $1B company.

Kelsey holds a bachelor’s degree in apparel merchandising with a minor in business administration from Auburn University.

Birmingham, AL |

Washington, D.C. |


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