Director of Digital Influence

Markstein, a fast-growing full-service marketing communications agency headquartered in Birmingham, Ala, is searching for a digital media professional with 7-10 years of experience developing and implementing robust digital marketing strategies. This individual will serve as the leader of our Digital Influence practice, providing the vision and leadership to advance and differentiate our current digital content, analytics and development offerings for our clients and our agency.

We are seeking an innovator, trendsetter and progressive thinker who can connect digital media to all other aspects of a company’s business to create growth opportunities. From high-level planning and benchmarking to tactical implementation to analytics, a strong candidate will be well-versed in digital and content strategies for brands actively engaging with B2C, B2B and blended audiences.

Responsibilities

  • Advance the Digital Influence practice area by evolving its direction constantly
  • Research and evaluate emerging digital technologies and provide thought leadership on adoption strategies
  • Translate big-picture, integrated thinking into actionable and measurable strategies that maximize results
  • Collaborate with analysts and other digital marketing professionals to model digital marketing media mix scenarios using competitive, category and client data
  • Develop and implement A/B or multivariate tests to provide in-depth insights on the effectiveness of online/digital initiatives
  • Gather, synthesize and apply digital insights to inform strategies that integrate all addressable channels and media
  • Lead content strategy development for companies across different industries with innovative, relevant subject matter and distinct voices specific to each client
  • Help cross-functional teams develop and evolve ideas to achieve both B2B and B2C goals
  • Translate and manage the integration of website development with all other digital components
  • Drive goal-oriented, proactive measurement of online activities and integrated, holistic measurement of efforts
  • Connect digital assets to measurable KPIs in order to translate ROI for clients
  • Lead evaluation and implementation of third-party tools
  • Lead and mentor existing digital team members
  • Support business development opportunities by collaborating with internal teams
  • Hold self responsible for assigned large and small projects

Requirements

Strong experience with:

  • Maximizing Google analytics and other analytics/reporting tools to inform recommendations and strategies
  • Developing Search Engine Marketing and Optimization strategies and tactics
  • Developing social media strategies, including content development and the gathering of data insights across key social channels
  • Tracking, measuring, contributing to and leading digital media and social media trends
  • Understanding of web and development disciplines and how they integrate with an overall digital strategy
  • Applying quantitative, analytical, and problem-solving abilities, including the ability to turn data and insights into actionable results

Skills

  • Acute attention to detail
  • Strong organizational skills
  • Ability to handle multiple tasks, meet deadlines and manage priorities
  • Exceptional written and verbal communication skills
  • Exceptional leadership skills that encourage team cooperation, promote enthusiasm and motivate relationship-building
  • Capable of working in a collaborative, fast-paced environment

Qualifications

  • Bachelor’s degree in business, marketing, advertising, communications, journalism or related field
  • Agency experience preferred, but not required

To apply, please send your resume to careers@markstein.co.

 

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