Chris Hoke gives his take on Super Bowl LIII ads with Talk of Alabama

Markstein Executive Creative Director Chris Hoke recently spoke with WBMA ABC 33/40 on the best and worst ads of Super Bowl LIII.

In an interview with Nicole Allshouse on Talk of Alabama, Hoke shared his insights on what makes a Super Bowl commercial successful, which he believes is “find[ing] the sweet spot of timeless and trendy.” This year’s ads leveraged influencers — celebrities like Sarah Jessica Parker, Steve Carrell and Kristin Chenoweth, as well as the hit TV show, “Game of Thrones” — more than they have in recent years.

Watch the clip here. You can also read more about our team’s perspectives on Big Game ads in our recent blog post.

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