Markstein today announced the hire of Nina Iorg as senior director. Iorg will lead Markstein’s digital influence team in both the Birmingham and Washington, D.C. offices, where she will advance client growth through targeted strategies that integrate data analytics, content marketing and web development.
Iorg brings nearly 15 years of experience working in digital media, product management and marketing. Prior to joining Markstein, she served as the marketing and licensing director for Time Inc., working with brands including Real Simple, Sports Illustrated, Travel + Leisure, Food & Wine, PEOPLE, Southern Living and Coastal Living. During this time, she also worked with licensees including Dillard’s, 1-800-Flowers, Bed Bath & Beyond, HSN and Harry & David. Previously, she served as the assistant digital general manager to Southern Living, Coastal Living and Sunset Magazine, and as the digital convergence manager at SNI Home Brands, where she directed the creation and promotion of all TV show pages for HGTV.com.
“Nina joins Markstein with extensive experience in the digital marketing space, and will play an incredibly important role in leading our digital team,” said Keelie Segars, chief executive officer. “Her ability to blend creativity with data-backed insights to create comprehensive strategies will prove very valuable as we continue to grow our digital department.”
Markstein provides an integrated suite of marketing communications services, including digital influence, public relations, public affairs, social impact, crisis communications, creative development and advertising. The woman-owned firm has experienced double digit growth each of the last seven years, and recently announced the launch of, and multiple successful hires in its Washington, D.C. office. The Birmingham Business Journal named Markstein a Best Place to Work in 2016 and 2017.
“I am most attracted to Markstein for its innovative agency model and talented team,” Iorg said. “Markstein’s cultural commitment to winning for its clients, and continuously evolving the agency to do so effectively, is refreshing and invigorating.”
Markstein works across a variety of industries with clients including Walmart, Encompass Health, Colonial Pipeline, Diversified Gas & Oil, Aviation Works 4U, Tenet Healthcare, Royal Cup Coffee & Tea, Thompson Tractor Company and The World Games 2021 Birmingham.