Markstein’s Chris Hoke talks digital ad targeting with Fox 6 News

Markstein Executive Creative Director Chris Hoke recently spoke with WBRC Fox 6 on the impact of targeted digital advertising and online ad blockers.

Hoke shared insight on the deceptive tactics used by some advertisers, and explained the benefits brands reap from taking a more genuine approach, “They understand that giving consumers relevant content that actually speaks to them is a useful way in getting a customer base to click through to their product.”

Watch the full clip below, or read the transcript here.

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