Airline Pilots Association

Introducing aviation career pathways to a new generation of students

About The Project

Markstein worked with the Airline Pilots Association (ALPA) and Aviation Works 4U to help bridge perception and knowledge gaps among students around careers in commercial aviation.

With the goal of sparking passion in aviation careers among middle and high school students, we created the Heads Up campaign to raise awareness of the various career paths available, from pilots to aircraft control to aircraft technicians.

Established a foundation for long-term awareness of aviation career opportunities

Heads Up logo on sky background
Heads Up cardboard glasses
Heads Up back of cardboard glasses
Heads Up conference material mockup
Heads Up T-shirt and hat mockup
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