Oakley Group

Transforming a brand through its mark

About The Project

OG Capital, a private equity real estate investment firm, engaged Markstein to develop a messaging platform, a connected visual identity system and a brand relaunch plan, including the development of a new website.  

The process resulted in changing the company’s name to The Oakley Group, the creation of language that more authentically communicates the company’s differentiators, and a plan to engage clients more actively.  

Out of 40,000 submissions from 60 countries, Markstein’s logo for The Oakley Group was selected for LogoLounge’s Book 13, a new edition of a bestselling book series that features the leading edge of identity design curated by an international panel of judges. 

Oakley Group logo. Dark green background, white oakley group text and orange "OG" logomark.
Mockup of pages from the Oakley Group brand guide Showcasing the ability to use figure ground reversal with the logo on page one. Page two showcases all of the brand colors. Dark Green, Orange, Medium grey and Olive Green.
Clear space diagram showing the logo clear space for Oakley Group.
Oakley Group brand guide mockup showing how the logo mark should be displayed as well as how the logo mark can be used as a graphic element.
Mockup of pages from the Oakley Group brand guide Showcasing how different color logos interact with different background colors.
Ad mockup for Oakley Group showcasing the green, gold and orange branding. The major headline of the ad reads: Invest with a Purpose.
Mocked up stationery materials for Oakley Group. It depicts a green folder, cover letter example and an envelope with a pen sitting on top of the cover letter.
Mockup of an instagram carousel for Oakley Group. The headline reads: Invest with a purpose on all three carousel slides shown. The backgrounds of the images behind the type are textural or use the lines in the logo as a texture on a green background.
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