S3 Ep2: Making Trucking a Career of Choice with Lindsey Trent

Trucking touches every other industry, so why do so few young people see it as a career? On this episode of TalentWise, Danny Markstein talks with Lindsey Trent, co-founder and president of the Next Generation in Trucking Association, a nonprofit working to make trucking a career of choice for the next generation. They dig into the myths that keep students and parents away from diesel tech and driving jobs, the roles beyond the driver’s seat that young people rarely hear about, and how employers can start building pipelines as early as kindergarten. Trent also explains why the federal rule keeping drivers under 21 from crossing state lines, along with insurance costs, is the industry’s biggest hurdle, and why her advice to every trucking CEO comes down to investing in their own backyard.