100 Alabama Miles Challenge

Designing a public health campaign

About The Project

To address one of the nation’s highest obesity rates, Markstein worked with community and public health leaders to design and promote the 100 Alabama Miles Challenge to walk, run, hike, bike, swim, paddle, ride or roll 100 miles each year. 

 

Markstein designed the visual identity, which included over 200 custom badges, and built a website where Alabamians could log their miles and parks visited.

  

This campaign helped pave the way for Alabamians to log more than 243,000 miles to date.  

 

4 panel, white 100 AL MILES challenge logos on various color background that are overlayed onto a typographic pattern. The tile colors are blue, yellow, green and orange.
Patch mockup of the 100 AL MILES challenge sewn onto a backpack.
t-shirt mockup for the 100 AL MILES challenge.
Billboard mockup created for the 100 AL MILES challenge. the message on the billboard reads: Be active. Go Explore. Connect with others.
  • tablet mockup of the 100 AL MILES challenge website.
  • Desktop mockup of the 100 AL MILES challenge website.
  • mobile mockup of the 100 AL MILES challenge website.
GIF of the messaging and icons created for the 100 AL Miles challenge. White text that reads: Be active. Go Explore. Connect with others. Alternating background colors are light blue, orange and dark green overlayed onto a topographic pattern.
Images of people outdoors with brand messaging for 100 AL Miles. The messages read: Be active. Go Explore. Connect with others.
Large grid of various online badges created for the 100 AL MILES challenge.
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