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Alabama Forestry Association
Alabama Forestry Association (AFA) is a nonprofit membership organization that promotes and supports our state’s forestry industry. AFA needed to clearly communicate its goals and mission to current and prospective members and donors.
Markstein partnered with AFA for a website refresh, updating their site to create a seamless user journey experience and improved overall aesthetic. The project included a web audit, creative design, analytics and tracking and SEO-optimized website content.
Through targeted messaging, storytelling and integrated campaigns, the work elevated the voice of forestry across our state.