Anabranch

Wanting a name that was both meaningful and memorable, we chose “Anabranch”—defined as “a stream that leaves a river and enters it again further downstream”—as a nod to Alabama’s many beautiful streams and rivers. The new logo was then applied to tote bags, t-shirts, posters, book covers, bookmarks, banners, signage, and a comprehensive brand guide. Inspired by the Festival theme “Sharing Our Stories,” Markstein also created a unique illustration featured throughout the event. 

Established a distinctive and memorable identity for the reimagined festival, creating a cohesive brand experience across all touchpoints and helping position Anabranch as a refreshed, engaging celebration of literature and the humanities in Alabama.