Association for Professionals in Infection Control and Epidemiology

Sounding the alarm on PPE shortage in hospitals

About The Project

Raise awareness of the critical shortage of personal protective equipment (PPE) in U.S. hospitals during the COVID-19 pandemic, while reinforcing the importance of infection prevention and increasing vaccination rates.

Markstein developed and distributed strategic communications, including press releases and infographics aligned with APIC’s messaging, positioning the organization as a trusted authority and elevating its voice across national and trade media.

Secured high-impact media coverage in outlets including CNN, The New York Times, Bloomberg, USA Today, and The Dallas Morning News, strengthening APIC’s position as a leading voice in infection prevention during a critical moment.

Markstein immediately jumped in and helped us utilize member data to craft a compelling story about the challenges infection preventionists and health care professionals face on the front lines and supported our efforts to advocate for proper protection. Their expertise allowed us to mobilize quickly and effectively.

— Liz Garman, Vice President, Communications and Practice Resources, Association for Professionals in Infection Control and Epidemiology

  • Infographic for APIC talking about the low supply of medical equipment during the covid-19 era. Graphics are represented by a fuel gauge showing how much or little is available currently to medical professionals.
  • Infographic for APIC talking about the high covid-19 vaccine acceptance among infection preventionists. Statistics are represented by pie charts and bar graphs.
  • Infographic for APIC talking about the high covid-19 vaccine acceptance among infection preventionists. Statistics are represented inside of a graphics of a syringe and a pill bottle.
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