Association of Clinical Research Professionals

Finding the next generation of clinical research professionals

About The Project

When the Association of Clinical Research Professionals identified the need to grow the pipeline of clinical research professionals, it turned to Markstein. 

Markstein developed the “Find Your Element” campaign to educate students and pique their interest in learning about careers in clinical research. 

The campaign launched it in 10 markets and drove nearly 200,000 visits to a website that showed students how they could find their element in a clinical research career. 

The team at Markstein has been an ideal partner in helping us meet the workforce development challenges faced in clinical research. Their strategic and creative team was able to absorb complex information about our industry’s challenges and come back to us with a full-service campaign that provided immediate ROI and is truly helping us build a capable and diverse clinical research talent pipeline.

— Jeremy Glunt, Chief Marketing Officer, Association of Clinical Research Professionals

Logo lockup for ACRP's find your element campaign.
  • Graphic for "Find your element" campaign for ACRP. The text on the graphic reads: Find your element in clinical research. To the right are images of all the different types of people who can find a fit as a clinical researcher for one reason or another.
  • Graphic for ACRP campaign. Shows reason number 55 of how to find your element which is "I'm Passionate"
  • Graphic for ACRP campaign. Shows reason number 14 of how to find your element which is "People Friendly"
  • Graphic for ACRP campaign. Shows reason number 92 of how to find your element which is "purpose driven"
  • Graphic for ACRP campaign. Shows reason number 41 of how to find your element which is "Going Places"
  • Graphic for ACRP campaign. Shows reason number two of how to find your element which is "change agent"
Laptop and phone mockup of ACRP's find your element campaign website.
Cascading series of poster for the "find your element" campaign for ACRP.
Pop up banner created for ACRP's find your element campaign. Image of a smiling woman with text below that reads: Find your element - Learn more - careersinclinicalresearch.org.
Booklet created for ACRP's find your element campaign. The cover is on the left and to the right is an open spread talking about the different types of clinical research.
Green shirt created for the Find you element in clinical research campaign.
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