Building (it) Together

Developing a community engagement strategy

About The Project

Multiple community organizations and institutions across greater Birmingham partnered to conduct a groundbreaking study on the future of the region’s economy and workforce.  The initiative needed to promote collaboration and workforce development within the tech sector while engaging both employers and talent. 

Markstein built a brand — building (it) together – for the research report, as well as campaign assets, launched and managed social media channels, authored blogs, and coordinated events and media outreach. 

In the first six weeks of the campaign, Markstein secured about 50 earned media hits. Through community presentations, the partners shared the report with over 1,000 residents across the region, sparking additional media coverage. The City of Birmingham incorporated the study findings into its strategic plan, and the Birmingham Business Alliance established a team to support a multi-year commitment to the building (it) together public engagement strategy.   

Buidling (it) Together logo on a blue background with white text but the (it) is a light blue color.
Two panel graphic (GIF). The left has text that reads: (it) is about getting involved, making a commitment and using all of the knowledge at hand to align education and jobs in Greater Birmingham. The right panel is a map of Alabama with Jefferson County highlighted.
Mobile mockup of the Building (it) together website.
Grid of the Building (it) Together report cover depicting the front and back covers.
GIF of all pages from the Building (it) together brand guide utilizing the brand colors and black and white image style throughout.
3 prominent people from Birmingham, AL with a speech bubble above them that reads: We're building a plan together.
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