Embe

Branding a new product line

About The Project

Marx Brothers, Inc., one of the largest domestic suppliers of coconut products, launched a new line of organic coconut products and tasked Markstein with naming, logo design and packaging for the specialty line. 

Embe – drawn from the phonetic pronunciation of Marx Brothers’ initials, “M” and “B” – provided the perfect projection of cleanliness and sophistication, which we used as inspiration for the brand’s logo and packaging. 

Launched a distinctive, premium brand that differentiates the new product line in the marketplace, with cohesive naming, design, and packaging that communicate quality and sophistication.

Embe logo on white and blue background
GIF of Coconuts on different colored backgrounds: tan, brown and baby blue.
Images of packaging for Embe showcasing bags for their coconut sugar, coconut chips and coconut flour. The bags are brown, bright blue and tan.
Two panel graphic for Embe. The left graphic has a light blue background with half a coconut with flakes in the center with text that reads: Organic Coconut Chips - Gluten Free. The right graphic has a brown background with half a coconut and coconut sugar in the middle with text that reads: Organic cocnut sugar - 100% organic | gluten free
Cropped light blue Embe logo on a faded image of a coconut in the background.
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