Foodgroup

Establishing a visual identity for a social networking app

About The Project

Foodgroup is a social networking app that brings diners and restaurants together, creating an environment to discover, share and enjoy food. 

Markstein partnered with Foodgroup to craft a logo and visual identity that was playful, engaging and inviting — all key elements to the dining experience. 

Established a distinct, engaging brand identity that captures the social and experiential nature of dining, helping position Foodgroup as an inviting platform for both diners and restaurants. 

white foodgroup logo on a bright red background.
9 pages in a grid from the foodgroup brand guidelines.
Icons created for foodgroup. 3 colors: red, white and black.
People eating together at a restaurant.
Large grid of foodgroup business cards. 3 versions: white, red and black.
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