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ForestryWorks
ForestryWorks, a collaborative effort between the Forest Workforce Training Institute and partners within the forest industry, engaged Markstein to spread awareness about career opportunities and help create a sustainable pipeline of workers for future generations.
Markstein rebranded the initiative and developed a website and campaign to support expansion into states beyond Alabama. The campaign ties the many facets of the industry together, from career seekers to educators to employers.
The initiative expanded awareness of forestry careers and increased engagement with workforce resources.