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Iron City Showdown
Promote the BBVA Compass Iron City Showdown, an NBA preseason game held at the Birmingham Jefferson Convention Complex, and drive awareness, attendance, and sponsorship engagement.
Markstein developed the game’s messaging platform, marketing strategy, and creative assets, and executed a comprehensive campaign including media buying, sponsorship development, social media management, and gameday communications and operations support.
Successfully generated awareness and engagement for the event, securing key sponsorships and delivering a coordinated campaign that supported strong attendance and seamless gameday execution.