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Red Mtn Park
Red Mountain Park encompasses 1,500 acres of land along the Red Mountain Ridge in Alabama and is central to Birmingham and its surrounding diverse communities. With 15 miles of hiking and mountain biking trails, a large dog park, and many historical sites, the park is an important cultural and community landmark. The site needed to increase awareness and visitation while differentiating itself within a competitive outdoor recreation market.
Markstein helped park leadership modernize and evolve the branding, wayfinding, and presentation of its many significant sites.
The campaign strengthened the park’s reputation as a premier outdoor destination in the region.