Build brand awareness and attract customers and shoppers.
Markstein developed a “lean-in local” strategy that showcased the service and allowed for market-specific adjustments.
The successful launch helped Shipt secure its $20 million Series A funding.
When Shipt expanded into 30 cities across the U.S., it turned to Markstein to build brand awareness and attract customers and shoppers. Recognizing that demonstrating the company’s values would be critical to its success, Markstein developed a “lean-in local” strategy that showcased the service and allowed for market-specific adjustments. The strategy focused on community engagement, influencer marketing and paid and earned media. We used community demographics and psychographics to craft launches unique to each community. Local partnerships with non-profits addressing food insecurity were critical to the effort, which also included broadcast, radio and out-of-home advertising, along with aggressive media relations that delivered thousands of media stories. The successful launch helped Shipt secure its $20 million Series A funding.