Teach For America Alabama

Celebrating 10 years of Teach for America Alabama

About The Project

Teach For America (TFA) Alabama, a regional branch of the national TFA organization that recruits diverse leaders to teach in underserved urban and rural areas, partnered with Markstein to commemorate its 10th anniversary campaign, a celebration of the non-profit’s commitment to equity and educational transformation.

Markstein developed anniversary branding that reflected the organization’s work over the past 10 years and its vision for the future. We developed creative assets included a dynamic visual identity with custom logos, curated social media content, donor event invitation, and a reflection video with testimonials from alumni, educational administrators and student graduates.

Successfully celebrated 10 years of impact while reinforcing TFA Alabama’s mission and future vision through a cohesive campaign that engaged alumni, educators, and supporters.

Two panels with the TFA Alabama 10th anniversary campaign logo on them. The arrow in the one is a pencil. The logos are on teal and yellow backrounds side by side.
Gif of flashing words that highlights the word "ten" for the TFA Alabama 10th anniversary campaign. The words are: Potential - Attention - Enlighten - Listen - Consistent - Tender.
TFA Branding Work
Two booklet mockups for TFA Alabama's tenth anniversary campaign. One is teal and the other yellow. The text on the front of each booklet reads: Potential - Attention - Enlighten - Listen - Consistent - Tender.
Cropped image of a yellow hoodie that has the Teach for America Alabama 10th anniversary logo on it.
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