Finding and hiring top talent isn’t just about appealing job listings or competitive salaries anymore. To stand out, organizations should think beyond traditional recruitment strategies. 

Learn how a compelling employer brand can bring great candidates to your door and why it’s one of the best employee retention strategies to use. 

Your Employer Brand’s Role in Recruitment 

Your employer brand is your company’s reputation as a workplace. It’s the way potential candidates perceive your business, including what you stand for, how you treat employees and what makes working for your company unique.  

For job candidates, it can be the deciding factor between choosing you or your competitor. According to Glassdoor, 75% of active job seekers are likely to apply to a company if they recognize the brand as actively managing its employer reputation.  

Whether you’re an HR professional, recruiter or business owner, follow these steps to make building a strong employer brand part of your talent acquisition strategy.   

Effectively Showcase Your Culture and Build Trust Through Transparency  

Your culture sets the tone for how your employees experience your organization every day. It encompasses your values, mission, work environment and the overall vibe of your business.  

Start with your “Why.” Why does your company exist? What mission drives you? Candidates, especially younger generations, prioritize purpose over profit when choosing where to work. For example, if sustainability is part of your core values, highlight your eco-friendly initiatives, such as reducing waste in the office or supporting green projects in your community.   

Transparency builds trust. Be upfront with your expectations and share genuine stories of both successes and challenges. The more honest you are about your workplace, the more likely you are to attract candidates who are genuinely aligned with your culture. 

Leverage Employee Testimonials Across External Channels  

Who better to speak about your culture than the people who live it every day? When employees share their authentic experiences, it not only validates your messaging but also allows potential hires to imagine themselves working in your environment. Here are a few ideas to get started: 

• Behind-the-scenes content gives potential candidates an unfiltered glimpse into your workplace culture. Share day-in-the-life videos of employees, introduce your leadership team, or share snippets of celebrations and team activities.  

• Video testimonials feel more genuine and relatable. Record brief interviews with employees who are comfortable on camera. Ask employees about moments they are proud of, challenges they overcame at work, or why they love being part of the company.  

• Encourage your team to review your company on platforms like Glassdoor and Indeed. Prospective candidates actively look at these reviews to understand the company’s reputation, so authentic stories here can improve perception.  

Understand Social Media Effect’s on Employer Perception  

Social media platforms are no longer just for personal connections. They’ve become vital branding tools for businesses, especially when it comes to recruitment. A consistent and compelling social media presence helps your company build credibility and amplify its voice where candidates are already spending their time.  

Tailor your social media strategy based on where your audience is most active. LinkedIn, as a professional networking site, is ideal for showcasing achievements, employee testimonials and job openings. Instagram, on the other hand, is better suited for sharing your workplace’s fun and authentic side, such as team events or quirky moments.  

Remember that social media isn’t just for one-way communication. Respond to comments and direct messages, participate in Q&A sessions and show that you’re interested in hearing from your audience.  

Build an Employer Brand That Stands Out  

Creating a magnetic employer brand isn’t something that happens overnight, but investing time and effort into crafting your story pays off in the long run.  

Start by evaluating your current recruitment strategies. Identify gaps, involve your employees and actively engage with potential candidates through social media. With clear steps and authentic stories, your company can become a destination workplace that top candidates aspire to join.  

Ready to take your employer brand to the next level? Let Markstein unlock workforce solutions for you. Download our employer branding white paper and visit our workforce solutions  page to learn how to partner with us.