Paid, Owned and Earned Media

Making sure your message reaches the right audience

Even the strongest message needs the right channels to perform. We help organizations amplify their communications through paid, owned and earned media strategies that increase visibility, strengthen engagement and drive measurable results.

What We Do

  • Paid media strategy and campaign planning
  • Audience targeting and media mix development
  • Social media advertising and performance creative
  • Owned channel strategy and content planning
  • Email marketing and nurture journeys
  • Earned media strategy and outreach planning
  • Media pitching and story development
  • Press release and media materials creation
  • Reporting, analytics and optimization

How it works

We start by defining your goals, audience and success metrics. From there, we build integrated paid, owned and earned media strategies designed to perform, strengthening reach and credibility while optimizing over time to improve engagement and results.

Samples of Paid, Owned and Earned Media:

National Scleroderma Foundation
Tags: Brand & Creative , Content & Messaging , Digital Experiences , Public Affairs & Media
Iron City Showdown
Tags: Brand & Creative , Content & Messaging , Digital Experiences , Public Affairs & Media