ForestryWorks is a collaborative effort between the Forest Workforce Training Institute and various partners within the forest industry to develop a pipeline of qualified workers for the nation’s forestry and forest products manufacturing industries. They educate students and job seekers about career opportunities in the industry.
Markstein was engaged to rebrand the initiative and develop a website and campaign to support expansion into states beyond Alabama. Through extensive research and interviews, our team identified what motivates professionals to join and stay in the forestry industry. Using these key motivators, Markstein developed a campaign tying the many facets of the industry together, from career seekers to educators to employers.
