Unlock Opportunity

Markstein is a creative communications agency that unlocks opportunity through insightful storytelling and modern marketing.

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Associations

Our approach combines industry research with data-driven creative strategies that move people to act.

Our experience working with Markstein has been great. Their strategy is data driven, results oriented and budget conscious.
— Jason Phelps, Executive Director, Alabama Construction Recruitment Institute
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Healthcare

We understand that healthcare is rapidly changing and has faced unique hurdles in the COVID-19 world. Despite the challenges, we know there is incredible opportunity waiting to be unlocked. Our team has experience that ranges from healthcare organizations and associations to government agencies, and international advocacy group. To achieve a more effective result, Markstein takes a holistic approach because employees, stakeholders and consumers are all integral to the brand experience, and together they represent untapped opportunity for results.

The team at Markstein has been an ideal partner in helping us meet the workforce development challenges faced in clinical research. Their strategic and creative team was able to absorb complex information about our industry’s challenges and come back to us with a full-service campaign that provided immediate ROI and is truly helping us build a capable and diverse clinical research talent pipeline.
— Jeremy Glunt, Chief Marketing Officer, Association of Clinical Research Professionals
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Public Affairs

We integrate marketing communications into mobilization strategies that influence public perception and policy, advance social impact, raise awareness and change behavior.

Markstein immediately jumped in and helped us utilize member data to craft a compelling story about the challenges infection preventionists and health care professionals face on the front lines and supported our efforts to advocate for proper protection. Their expertise allowed us to mobilize quickly and effectively.
— Liz Garman, APIC vice president, communications and practice resources 
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Growth

Markstein supports clients’ sales activities and goals specific to growth in share of mind, share of wallet and top-line revenue. We engage in the research and data analysis required to understand personas and motivators to inform messaging and creative that resonates with, engages and encourages desired actions among target audiences. Earned media and other public relations activities are an effective tool in our arsenal as we move clients toward their goals.

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Issues & Reputation Management

Navigating a crisis requires a multi-dimensional approach involving thorough preparation, thoughtful response and recovery. Markstein provides comprehensive assistance during times of crisis, advising on strategic business decisions, serving as executive counsel to the C-suite, collaborating with legal teams, and assuring the organization remains true to its values. This holistic, far-reaching approach accentuates a simple point of difference for Markstein – the difference between crisis management and crisis leadership.   

Thanks to our preparation with Markstein, we knew exactly what steps we needed to take when our crisis hit. We had a comprehensive roadmap. That foundational work saved us a significant amount of time and mitigated potential monetary and cultural damages.
— Crisis Client
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Workforce Development

Industries across the country are struggling to find quality workers. And the problem is only getting worse as America works its way back from the pandemic and unprecedented infrastructure spending. While the shortage can be attributed to many factors, it boils down to a lack of connection to the target audience’s values that help them overcome whatever barriers keep them from engaging, such as an unclear career pathway or perception of value. This is how Markstein unlocks real workforce opportunity.

Since bringing your team on board, we have seen a dramatic increase in the recruiting and retention area. Over the last four months, we have had historically high interest and processed literally hundreds of new applications for employment.
— State Agency Client
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Representative Clients

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  • My Internship Experience: Follow AP as she shares a glimpse into her experience as a Markstein summer intern!??‍?

  • We welcomed our remote team members to Birmingham for Markstein’s inaugural all-team retreat!

  • Whether we’re in the studio or on location, our creative team brings their A-game to client shoots.

  • ? When it comes to art direction, our team takes a hands-on approach.

  • Happy #NationalDogDay to our unofficial coworkers. ?

  • By 2022, online videos will make up more than 82% of all consumer internet traffic.