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Our approach combines industry research with data-driven creative strategies that move people to act.
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We understand that healthcare is rapidly changing and has faced unique hurdles in the COVID-19 world. Despite the challenges, we know there is incredible opportunity waiting to be unlocked. Our team has experience that ranges from healthcare organizations and associations to government agencies, and international advocacy group. To achieve a more effective result, Markstein takes a holistic approach because employees, stakeholders and consumers are all integral to the brand experience, and together they represent untapped opportunity for results.
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We integrate marketing communications into mobilization strategies that influence public perception and policy, advance social impact, raise awareness and change behavior.
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Markstein supports clients’ sales activities and goals specific to growth in share of mind, share of wallet and top-line revenue. We engage in the research and data analysis required to understand personas and motivators to inform messaging and creative that resonates with, engages and encourages desired actions among target audiences. Earned media and other public relations activities are an effective tool in our arsenal as we move clients toward their goals.
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Navigating a crisis requires a multi-dimensional approach involving thorough preparation, thoughtful response and recovery. Markstein provides comprehensive assistance during times of crisis, advising on strategic business decisions, serving as executive counsel to the C-suite, collaborating with legal teams, and assuring the organization remains true to its values. This holistic, far-reaching approach accentuates a simple point of difference for Markstein – the difference between crisis management and crisis leadership.
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Industries across the country are struggling to find quality workers. And the problem is only getting worse as America works its way back from the pandemic and unprecedented infrastructure spending. While the shortage can be attributed to many factors, it boils down to a lack of connection to the target audience’s values that help them overcome whatever barriers keep them from engaging, such as an unclear career pathway or perception of value. This is how Markstein unlocks real workforce opportunity.