Our thinking is led by a strategy-first, messaging-centric approach that is powered by meaningful research, our experienced team and full-service capabilities. We are intensely focused on winning for our clients and providing a superior agency experience.
Creating noise and flash around a brand, especially without purpose towards a clearly defined strategic goal, is ineffective and often counterproductive. Our proactive, measurable strategies deliver compelling messages that increase awareness and manage perceptions among identified audiences.
Our digital strategies connect companies, products and individuals with targeted audiences in today’s emergent, ever-evolving digital world. From content generation to lead generation, we optimize earned and paid outreach in the digital space to achieve specific marketing communications goals.
Our highly collaborative design process begins with strategy and culminates with business wins achieved through creative experiences. Beyond one dimensional moments, our work embraces substance and intention to create deeper connections among audiences. We are not defined or constrained by trend or flash, we design impactful creative experiences.
Our research-based media strategies are individually crafted, ensuring targeted content reaches the right audiences at the right times. Whether traditional, digital or social, our strategic approach optimizes the media mix for each campaign, tracks efforts and evaluates performance against business goals.
We combine a thoughtful communications strategy with an immediate but strategic response to manage issues for companies, organizations and individuals facing unexpected challenges – from highly charged public crises to confidential matters to litigious issues. Our team works closely with our clients to prepare proactively for, react swiftly to and recover effectively from events within and beyond their control.
We employ marketing communications tactics to influence public policy and shape perception. We integrate our services to create and execute comprehensive public affairs strategies driven by measurable results and outcomes. Our tailored approach is centered on strategic messaging, emotional motivators, relevant communications channels and real-time analytics.
Emojis play a key role in the how we communicate, particularly online. As they have become more commonplace over the years, marketers have adopted them as an important tool for communicating brand messages. As such, we’ve put together a few do’s and don’ts for marketers wanting to use emojis in their next campaign.
Eileen Markstein, co-founder and CEO of Markstein, was named one of the Birmingham Business Journal’s 2018 Women to Watch.