Our thinking is led by a strategy-first, messaging-centric approach that is powered by meaningful research, our experienced team and full-service capabilities. We are intensely focused on winning for our clients and providing a superior agency experience.
Creating noise and flash around a brand, especially without purpose towards a clearly defined strategic goal, is ineffective and often counterproductive. Our proactive, measurable strategies deliver compelling messages that increase awareness and manage perceptions among identified audiences.
Our digital strategies connect companies, products and individuals with targeted audiences in today’s emergent, ever-evolving digital world. From content generation to lead generation, we optimize earned and paid outreach in the digital space to achieve specific marketing communications goals.
Our highly collaborative design process begins with strategy and culminates with business wins achieved through creative experiences. Beyond one dimensional moments, our work embraces substance and intention to create deeper connections among audiences. We are not defined or constrained by trend or flash, we design impactful creative experiences.
Our research-based media strategies are individually crafted, ensuring targeted content reaches the right audiences at the right times. Whether traditional, digital or social, our strategic approach optimizes the media mix for each campaign, tracks efforts and evaluates performance against business goals.
We combine a thoughtful communications strategy with an immediate but strategic response to manage issues for companies, organizations and individuals facing unexpected challenges – from highly charged public crises to confidential matters to litigious issues. Our team works closely with our clients to prepare proactively for, react swiftly to and recover effectively from events within and beyond their control.
We employ marketing communications tactics to support candidates and elected leaders and influence public policy and perception. We integrate our services to create and execute comprehensive public affairs strategies driven by measurable results and outcomes. Our tailored approach is centered on strategic messaging, emotional motivators, relevant communications channels and real-time analytics.
In September 2017, Markstein moved to the newly renovated Historic Federal Reserve Building in downtown Birmingham, Alabama.
Markstein was named one of the Birmingham Business Journal’s 2017 Best Places to Work in Birmingham. Our team was honored to be selected as one of the finalists in the Small Employers category for a second consecutive year.
Markstein ranks first among metro Birmingham communications firms offering public relations services.