Workforce Solutions

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A Proven Approach

Building your ideal workforce starts with understanding who you are. We dive into your culture, your competition, what type of people thrive in your company and how to be successful in a particular job or career path. We then identify your ideal employees, meet them where they are and motivate them to act. By using the right messages with the right audiences, our campaigns attract candidates who share your organization’s goals and values. And we don’t stop there. We’ll build a retention plan that consistently communicates your values to help you retain your best people.

Capabilities

Audience and competitive research
Persona development
Creative asset design
Campaign strategy, development
and execution
Website development
Email campaign development
Organic social media content development
Paid advertising strategy & execution
Media relations
Data measurement and reporting

Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas

Transportation

The transportation industry’s workforce is declining. The challenge? Many people negatively view its jobs and career paths and are unaware of the key services and products it provides. Our awareness and talent attraction campaigns feature stories from real professionals, informing new candidates about the exciting possibilities this industry offers.

National Tank Truck Carriers

“See Yourself in a Tank Truck” campaign

Alabama Trucking Association

The Real Faces of Alabama Trucking campaign

Airline Pilots Association

Sparking passion in aviation careers

HEALTHCARE

The healthcare industry is facing complex challenges. We create custom solutions to meet your workforce goals. Our team has worked with healthcare organizations, associations, international advocacy groups and government agencies to position them as thought leaders and build talent pipelines.

National Scleroderma Foundation

Supporting healthcare associations communicate with members

Association of Clinical Research Professionals

Finding the next generation of clinical research professionals

Encompass Health

Driving awareness of a national rebrand

SKILLED TRADES

We have proven experience helping build, sustain and empower our country’s skilled trades workforce. Born out of data deep-dives, our campaigns attract qualified candidates, inspiring them to build careers in a growing industry that shares their values.

Go Build Alabama

Campaign refresh: "Custom-Build Your Career”

Building (it) Together

Developing a community engagement strategy

ForestryWorks

Creating a sustainable pipeline of workers for future generations

Since bringing your team on board, we have seen a dramatic increase in the recruiting and retention area. Over the last four months, we have had historically high interest and processed literally hundreds of new applications for employment.

STATE AGENCY CLIENT

Workforce Solutions