100 Alabama Miles Challenge
Designing a public health campaign
To address one of the nation’s highest obesity rates, Markstein worked with community and public health leaders to design and promote the 100 Alabama Miles Challenge to walk, run, hike, bike, swim, paddle, ride or roll 100 miles each year. Markstein designed the visual identity for 100 Alabama Miles Challenge, which included over 200 custom badges, and built a website where Alabamians could log their miles and parks visited. This helped pave the way for Alabamians to log more than 120,000 miles to date.
