Celebrated annually on March 8, International Women’s Day is a global holiday recognizing the social, economic, cultural and political achievements of women everywhere. 

In a report released in January 2024, the U.S. Labor Bureau of Statistics found that women are leading the way in workforce participation. However, women continue to face workforce challenges that include childcare access and a widening gender pay gap. Furthermore, according to the 2023 “Women in the Workplace” study published by LeanIn.Org and McKinsey & Company, women only represent 1 in 4 C-suite positions and are less likely than men to be promoted.  

Through client partnerships and campaigns, Markstein works to be part of the solution to workforce challenges. Learn how we’re amplifying women’s stories and highlighting their crucial role in the workforce in various industries across Alabama and the nation. 

Raising the voices of women journalists across the globe 

In honor of the holiday, we’re taking a look back at our work to support the 30th anniversary of the International Women’s Media Foundation (IWMF). IWMF is a global organization that supports female journalists around the world. Markstein created compelling content and high-profile programs and reports to help raise the IWMF’s profile with donors, policy makers and the journalism community. 

Sharing authentic stories of women in trucking 

To directly address industry workforce challenges in the tank truck industry, member organization National Tank Truck Carriers partnered with Markstein to develop a hybrid brand awareness and workforce development campaign. 

According to Women in Trucking, the percentage of women in over-the-road trucking has nearly doubled over the last several years, growing to 14% of the workforce. Markstein’s “See Yourself in a Tank Truck” campaign features authentic stories of female trucking professionals and speaks directly to potential candidates about the possibilities that come with a tank trucking career. 

Markstein partnered with Alabama Trucking Association to address a severe workforce shortage and shift perceptions of Alabama’s growing trucking industry. Our award-winning The Real Faces of Alabama Trucking campaign showcases the exciting career opportunities available in the industry.  

The campaign features stories from active trucking professionals, including commercial truck driver Felicia Adu and diesel technician Haley Pang. Visit ATA’s career page to watch Felecia and Haley’s stories and learn what led them to the trucking industry and why they encourage others to join them.  

Celebrating women’s vital role in our nation’s construction industry 

International Women’s Day isn’t the only holiday celebrating women’s achievements this month. Observed March 3-9, Women in Construction Week is a time to celebrate and promote women’s vital role in the construction industry. Markstein is proud to support our client, Go Build Alabama and the National Association of Women in Construction’s Birmingham and Montgomery chapters in their ongoing efforts to attract more women into the skilled trades.