In June 2023, Markstein team members attended the BIO International Convention in Boston, Massachusetts to partner with our client, Biotechnology Innovation Organization (BIO), to support and execute a comprehensive media and communication strategy.
BIO is “the world’s largest advocacy association representing member companies, state biotechnology groups, academic and research institutions, and related organizations across the United States and in 30+ countries.” Their annual convention, which had 20,000 registrants this year, brings together leading biotechnology companies from around the world to share the latest advances in the industry. This year’s theme was “Stand Up for Science.”
Our team provided a range of media services to support our client in the months leading up to convention as well as on site throughout the week, ensuring a seamless experience for all media attending the event.
Proving to be a trusted communications partner, Markstein helped news from our client’s convention reach a global audience. 138 reporters were in attendance and over 176 stories were generated during and after the convention with a potential reach of over 250,000,000.
Our team is happy to travel to meet our clients’ unique communication needs. Need help with developing a comprehensive media strategy for your next event? Contact Markstein to unlock new opportunities.