In October, Markstein team members unveiled a new industry branding campaign at Tank Truck Week 2023. The workforce campaign was created in partnership with our client, National Tank Truck Carriers (NTTC), a member organization committed to improving the tank truck industry through advocacy and safety education.
This year’s theme was “Driving the Tank Truck Industry Forward.” The event, hosted by NTTC and held in Indianapolis, Indiana, brought together hundreds of tank truck industry professionals from across the country for networking opportunities, educational sessions and insight into new technologies. During the opening session, Markstein presented our national workforce campaign for NTTC: “See Yourself in a Tank Truck.”
The tank truck industry has been facing significant challenges in recent years such as a declining workforce and negative perceptions. During the presentation, Markstein shared how the “See Yourself in a Tank Truck” campaign creatively addresses these challenges and speaks directly to potential candidates about the exciting possibilities the industry offers.
“We wanted to tell stories that are authentic,” – Chris Hoke, Markstein’s chief creative officer. “Every actor is a real driver—and we rarely get to present authenticity like this.”
The central focus of the campaign is a website, gotanktruck.com, highlighting the essential services and products tank trucks provide as well as how to start a career in the industry. Additional campaign assets include videos, digital and print ads, custom tank truck wraps and educational materials.
Throughout the week, Markstein also hosted a booth to walk attendees through gotanktruck.com, provide additional information about the campaign and share ways industry professionals can get involved.
To learn more about Tank Truck Week 2023 and Markstein’s national campaign, check out the articles below:
- NTTC launches industry branding campaign, new gotanktruck.com website | Bulk Transporter
- Tank truck carriers target veterans behind the wheel | The American Legion
We’re happy to travel to meet the unique communication needs of our clients. Interested in our marketing services? Contact Markstein to unlock new workforce opportunities for you.