Today’s episode brings the conversation to life with Rashida Reese, president & CEO and Jillian Darling, social media specialist for ReBirth Marketing and Consulting. Rashida and Jillian share how ReBirth cuts through marketing noise by starting where it matters most: deeply understanding clients, honoring their stories, and delivering results that actually move the needle. Drawing on real-world collaborations with organizations like the Birmingham Police Department, the Birmingham Jefferson County Port Authority, and Good Jobs, this episode builds on themes from our previous discussion with Dr. Olivia Cook Howell and Sarah Wilson. It’s a timely, practical, and refreshingly human look at how thoughtful marketing can support meaningful work.

Insight: Awareness is the starting point. Trust drives action.

In workforce and community initiatives, visibility alone is not enough. Awareness may introduce an opportunity, but trust is what ultimately moves people to take the first step.

As Jillian Darling of Rebirth Marketing and Consulting shared on TalentWise, “A good engagement strategy builds awareness, but a great one is solidifying that trust.”

For Good Jobs Birmingham, that distinction mattered. Reaching people required more than consistent posting or broad messaging. It required meeting communities where they already were, showing up consistently, and elevating the real stories of individuals whose lives were changing as a result of the program.

Effective community campaigns move beyond broadcasting information. They build credibility over time, create space for authentic connection, and make opportunity feel attainable.

This insight comes from our conversation with Rashida Reese and Jillian Darling on Season 2, Episode 3 of TalentWise, where they discuss what meaningful engagement can unlock for workforce initiatives.