Association of Clinical Research Professionals
Finding the next generation of clinical research professionals
Challenge
Grow the pipeline of clinical research professionals.
Solution
Markstein developed the “Find Your Element” campaign to educate students and pique their interest in learning about careers in clinical research.
Results
Drove nearly 200,000 visits to a website that showed students how they could find their element in a clinical research career.
“The team at Markstein has been an ideal partner in helping us meet the workforce development challenges faced in clinical research. Their strategic and creative team was able to absorb complex information about our industry’s challenges and come back to us with a full-service campaign that provided immediate ROI and is truly helping us build a capable and diverse clinical research talent pipeline.”
— Jeremy Glunt, Chief Marketing Officer, Association of Clinical Research Professionals
When the Association of Clinical Research Professionals identified the need to grow the pipeline of clinical research professionals, it turned to Markstein to develop a campaign to educate students and pique their interest in learning about careers in clinical research. Markstein developed the “Find Your Element” campaign, launched it in 10 markets and drove nearly 200,000 visits to a website that showed students how they could find their element in a clinical research career.
