Working with the Markstein team for the Good Jobs Birmingham Healthcare Initiative was such a rewarding experience. From the onset, it was evident that Markstein knew how to penetrate the workforce development space through their unparalleled marketing strategies. Through the implementation of data backed campaigns, we reached over 10 million impressions, attracted over 31K users, and generated over 50K page views... in less than a year. This was impressive and gave us the market reach we needed to serve historically distressed communities better and more holistically. On top of their work ethic, the team is innovative, creative, responsive, detail oriented, easy to work with, and always smiling, which made the meetings enjoyable. In any future initiative where we need marketing support, I would choose the Markstein team over and over and over again.
— Dr. Olivia J. Cook
Led by the City of Birmingham, Good Jobs is a healthcare workforce training initiative that connects jobseekers with high-quality, in-demand healthcare jobs by providing the tools, resources, access and mentorship to help career seekers achieve their goals. The City of Birmingham partnered with Markstein to support the Good Jobs Challenge through branding, website design/development (including a career quiz) and various marketing efforts.
Campaign Results:
- 4.3K leads
- 1.8K Career Roadmap submissions
- 35K users to the site
- 56K page views
