Oakley Group
Transforming a brand
OG Capital, a private equity real estate investment firm, engaged Markstein to develop a messaging platform, a connected visual identity system and a brand relaunch plan, including the development of a new website. The process resulted in changing the company’s name to The Oakley Group, the creation of language that more genuinely and authentically communicates the company’s differentiators, and a plan to engage current and prospective clients more actively.
