Healthcare
We understand that healthcare is rapidly changing and has faced unique hurdles, particularly in the COVID-19 world. Despite the challenges, we know there is incredible opportunity waiting to be unlocked.
Our team has healthcare experience that ranges from healthcare organizations, associations, government agencies, and international advocacy groups to address communications challenges. To achieve a more effective result, Markstein takes a holistic approach because employees, stakeholders, and consumers are all integral to the brand experience, and together they represent untapped opportunity for results. We unite the organization and community by shaping awareness with insightful storytelling, refilling patient pipelines, rebalancing service line utilization, and promoting health equity for a healthier tomorrow. The background of our team has helped steer clients through these choppy waters and allowed them to communicate with their key audiences in a way that is meaningful and effective.
A Winning Formula
What sets us apart is the way we use research and data to identify and connect with our target audiences’ values. By doing so, we overcome barriers that keep them from engaging. Through strategy, creativity, PR, digital, and social media, we craft insightful stories, integrated campaigns, and experiences that unlock latent or overlooked opportunity for health systems and the communities they serve. We succeed where past initiatives fall short because we have expertise uniting the entire organization around the mission, from workforce to workplace, marketplace to customers, brand to demand, growth to leadership.
Our Services
- Campaign Strategy Development & Execution
- Landing Page Creation & Management
- Creative Asset Design
- Media Relations
- Email Lead-Nurturing Campaign
- Paid Advertising Strategy & Execution
- Organic Social Media Content Development
- Issues & Reputation Management
- Workforce Development
- Policy Development & Implementation
