Elevate Birmingham Wholesale Furniture's brand to align with its sophisticated offerings and generate awareness and sales among targeted audiences.
Markstein launched a pilot campaign with targeted messaging around accessible luxury.
Birmingham Wholesale Furniture saw double-digit increases year-over-year for total revenue, store traffic and nearly every product category.
Birmingham Wholesale Furniture (BWF), a prominent dealer of luxury furnishings in the Southeast, engaged Markstein to elevate its brand to align with its sophisticated offerings and generate awareness and sales among targeted audiences. During the campaign’s pilot, BWF saw double-digit increases year-over-year for total revenue, store traffic and nearly every product category. Because of Markstein’s targeted messaging around accessible luxury, the pricing threshold per purchase was lowered, and the number of transactions increased by 300%, ultimately increasing the customer base and driving revenue.