Promote the BBVA Compass Iron City Showdown, a NBA pre-season game held at the BJCC.
Markstein developed the game's messaging platform, marketing strategy and creative assets.
In 2018, Markstein promoted the BBVA Compass Iron City Showdown, an NBA pre-season game held at the Birmingham Jefferson Convention Complex. Markstein developed the game’s messaging, marketing strategy, creative assets and sponsorship presentation, and implemented the strategy and associated media buy, securing several sponsors. Markstein handled gameday media operations, social media management and monitoring and the on-site and off-site crisis communications teams.