Encompass Health
Driving awareness of a national rebrand
Challenge
Generate awareness of the national rebrand.
Solution
Markstein effectively communicated the brand’s differentiators to target audiences through a complementary mix of media insertions.
Results
Markstein gained hundreds of thousands of impressions among target audiences and secured almost a 1:1 ratio of paid cost versus negotiated savings and added value secured.
When HealthSouth, a national leader in post-acute care, rebranded to Encompass Health (EHC), they turned to Markstein to help generate awareness of the rebrand through national and local paid media and effectively communicate the brand’s differentiators to target audiences. Markstein concepted and built a highly targeted suite of ads and constructed customized strategies for the national and local audiences of 131 hospitals. With focused and strategic creative execution and paid media placements, Markstein helped Encompass Health successfully introduce its new brand to millions of people in the health care industry.
