Go Build Alabama

The future is bright for those entering the skilled trades, and that’s the idea we incorporated in the refreshed look for the Go Build Alabama campaign, which is designed to inspire individuals across the state to pursue careers in commercial construction. We utilized a blend of art and science by establishing research-informed personas and corresponding motivators that were deployed across a variety of marketing mediums including video, print, digital, and social media.

Birmingham, AL |

Washington, D.C. |

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