Markstein supports clients’ sales activities and goals specific to growth in share of mind, share of wallet and top-line revenue. We engage in the research and data analysis required to understand personas and motivators to inform messaging and creative that resonates with, engages and encourages desired actions among target audiences. Earned media and other public relations activities are an effective tool in our arsenal as we move clients toward their goals. In addition, we leverage powerful tools to monitor preferences, sentiments and results in real time, enabling the pivots necessary for our clients to achieve success.