Workforce Solutions

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A Proven Approach to Workforce Solutions

At Markstein, we specialize in workforce development strategies that help you attract, engage and retain top talent:

Talent acquisition strategies to connect you with the right candidates
Comprehensive hiring strategies to build stronger teams
Employee retention strategies and employer branding solutions for long-term success

Our winning approach starts by analyzing your competition and conducting a deep dive into your target audience. From there, we craft data-driven campaigns that resonate with ideal candidates who align with your company’s values and motivate them to act. And our partnership doesn’t stop at hiring. We help you develop employee engagement solutions and retention strategies that reinforce your culture, ensuring your top talent stays and thrives.

Capabilities

Audience and competitive research
Persona development
Creative asset design
Campaign strategy, development
and execution
Website development
Email campaign development
Organic social media content development
Paid advertising strategy & execution
Media relations
Data measurement and reporting

Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas•Focus Areas

Transportation

The transportation industry’s workforce is declining. Many people negatively view its jobs and career paths and are unaware of its key services and products. At Markstein, we design targeted transportation workforce solutions to tackle these challenges head-on. Through transportation recruitment marketing campaigns, we reshape perceptions and highlight opportunities available in the industry. Using strategic, data-driven messaging, we build transportation industry marketing initiatives that connect with prospective candidates, inform them about the exciting possibilities and inspire them to join the industry.

National Tank Truck Carriers

“See Yourself in a Tank Truck” campaign

Alabama Trucking Association

The Real Faces of Alabama Trucking campaign

Airline Pilots Association

Sparking passion in aviation careers

HEALTHCARE

We specialize in delivering healthcare workforce solutions that help organizations achieve their staffing and recruitment goals. Our expertise includes healthcare hiring strategies, medical recruitment marketing and health system talent attraction initiatives. From attracting skilled nurses, physicians and medical technicians to creating strategic approaches for addressing workforce shortages, we focus on building lasting talent pipelines.

National Scleroderma Foundation

Supporting healthcare associations communicate with members

Association of Clinical Research Professionals

Finding the next generation of clinical research professionals

Encompass Health

Driving awareness of a national rebrand

SKILLED TRADES

We have proven experience helping to build, sustain and empower our country’s skilled trades workforce. Through construction workforce solutions and skilled trades workforce solutions, we deliver impactful results that address the unique challenges of this vital industry. Our strategies begin with thorough data analysis, allowing us to craft skilled trades hiring strategies and skilled trades recruitment campaigns that attract qualified candidates. From blue-collar recruitment strategies to skilled trades branding, we connect with individuals who share the industry’s values and inspire them to pursue meaningful careers.

Go Build Alabama

Campaign refresh: "Custom-Build Your Career”

Building (it) Together

Developing a community engagement strategy

ForestryWorks

Creating a sustainable pipeline of workers for future generations

Since bringing your team on board, we have seen a dramatic increase in the recruiting and retention area. Over the last four months, we have had historically high interest and processed literally hundreds of new applications for employment.

STATE AGENCY CLIENT

Workforce Solutions