Association for Professionals in Infection Control and Epidemiology
Sounding the alarm on PPE shortage in hospitals
“Markstein immediately jumped in and helped us utilize member data to craft a compelling story about the challenges infection preventionists and health care professionals face on the front lines and supported our efforts to advocate for proper protection. Their expertise allowed us to mobilize quickly and effectively.” - Liz Garman, Vice President, Communications and Practice Resources, Association for Professionals in Infection Control and Epidemiology
Markstein worked with the Association for Professionals in Infection Control and Epidemiology (APIC) during the COVID-19 pandemic to raise awareness of the dangerous shortage of personal protective equipment (PPE) in America’s hospitals, highlight the importance of infection prevention, and increase vaccination rates. From press releases to infographics, we developed content aligned with our client’s messaging, positioning the organization as a thought leader, and securing media coverage on CNN and in The New York Times, Bloomberg, USA Today, The Dallas Morning News and numerous trade other outlets.
