Embe
Branding a new product line
Marx Brothers, Inc., one of the largest domestic suppliers of coconut products, launched a new line of organic coconut products and tasked Markstein with naming, logo design and packaging for the specialty line. Embe – drawn from the phonetic pronunciation of Marx Brothers’ initials, “M” and “B” – provided the perfect projection of cleanliness and sophistication, which we used as inspiration for the brand’s logo and packaging.
