Every business has a story. At Markstein, our story is simple: strategy matters. We are a strategic communications agency performing across Public Relations, Marketing, Digital Influence, Creative and Crisis with Strategy driving all aspects of our work.
A laser focus on our clients’ business goals informs our targeted strategies that deliver compelling messages through verbal and visual platforms and digital and traditional media channels. We bring brand stories to life while broadening brand awareness, driving revenue and creating sustainable competitive advantages for our clients.
We take our work seriously, and so do our clients. More than just a partner, our talented communications team serves as proud brand advocates committed to unmatched levels of service founded on professionalism, responsiveness, proactive thinking and dedication to achieving results.
We seamlessly integrate public relations, marketing, digital influence and design to broaden brand awareness and influence behavior among increasingly-competitive markets and hyper-connected, diverse audiences.
Our approach is driven by proactive, measurable strategy and is centered on compelling messages that engage specifically-defined audiences. Creating noise and flash around a brand, especially without purpose towards a clearly-defined strategic goal, is ineffective and often counterproductive. In times of crisis, it can be fatal.
Our strategies are mobilized through proactive outreach that controls the message, influences perceptions, engages audiences and effectively drives behavior towards desired strategic outcomes. This is how we use strategic communications to secure competitive advantages.
Audit & Protocol Development
Crisis Management Planning
Issue & Crisis Simulation
Issues Messaging Management
Alan Alexander combines his journalism training and reporting background with his business intelligence in Markstein’s digital influence practice to produce effective and engaging content. Alan is tuned in to the ever-changing digital landscape, keeping our clients on the cutting edge of best practices. Alan hones his unique skillset to research and inform clients of opportunities for growth and investment through all social media channels. He is a graduate of The University of Alabama (B.S., journalism and political science).
Taylor Babington enthusiastically works with clients to execute internal and external communications strategies through media relations, integrated marketing, executive positioning, content creation and community engagement. Taylor is known for her ability to increase brand awareness and drive action among target audiences. Taylor’s background includes several years of experience in marketing and business development for large corporations in Birmingham and Knoxville, Tennessee. Taylor is a graduate of The University of Tennessee (M.S., communication and B.S., communication studies).
Oasis Counseling for Women & Children, Junior Board (2016 – present)
Junior League of Birmingham (2015 – present)
Lexi Blackburn is known for her enthusiasm and diligence, working with her clients to earn success through a variety of internal and external communications tactics, including media relations, integrated marketing and event planning. With a cheerful nature and tenacious work ethic, Lexi builds meaningful relationships with media contacts and influencers to amplify key messages and capture market share on behalf of her clients. Lexi enjoys developing strategic communications initiatives for her clients, ultimately resulting in heightened brand awareness. She is a graduate of The University of Alabama (B.A., communication and information sciences).
Special Equestrians, Junior Board, Marketing Chair (2017 – present)
Rotaract Club of Birmingham, (2016 – present)
Oasis Counseling for Women & Children, Junior Board, Vice President of Marketing (2015 – present)
Oasis Counseling for Women & Children, Junior Board, ArtCard Marketing Chair (2014 – present)
Birmingham Zoo, Junior Board, Marketing Chair (2014 – 2016)
Magic Moments, Junior Board (2014 – 2016)
As a media planner and buyer, Chelsie Coker utilizes her skills in traditional and digital mediums to create and implement dynamic media plans that achieve clear business objectives for clients. She works with clients to plan and purchase advertising campaigns across several mediums, ranging from social media and digital display to national broadcast television and streaming audio. Chelsie’s adept ability to analyze and leverage measurable data into meaningful insight influences brand behaviors in clients’ target markets. Chelsie brings to Markstein vast experience working with national brands in the consumer-packaged goods vertical. She is a graduate of The University of Alabama (B.A., advertising).
Chandler Dunn’s innovative ideas constantly take her clients’ communications initiatives to the next level. She is known for her unwavering tenacity and consistently landing clients in national, trade and local media outlets that are aligned with their target audiences. Chandler amplifies her clients’ brands and key messages through flawlessly implementing out-of-the-box, strategic internal and external communications strategies. Chandler received her degree from The University of Alabama (B.A., communication and information sciences).
Cornerstone Schools of Alabama, Junior Board (2016 – present)
Kyle Erickson serves as a trusted consultant to his clients, and has expertise in strategic communications planning and crisis management. Kyle utilizes a blend of intuition and calculated research to design and execute integrated communication plans that align with business goals and improve brand awareness, reputation and favorability in target markets. Before moving to Birmingham, he worked in Los Angeles with high-profile entertainment, corporate, healthcare and public-sector clients. Kyle is a graduate of the University of Illinois (B.A., psychology).
Children’s of Alabama, Committee for the Future Class of 2017
Christy Evans utilizes her background in business strategy and leadership development to direct activities at Markstein. Leveraging her insatiable desire to master new skills, she works to discern how all activities work cohesively in a communications strategy and how, in turn, she can use them to provide an exemplary level of service. Not one to settle for the status quo, Christy propels others to invest in thoughtful, innovative and profitable next-steps to best serve business goals. Christy is a graduate of The University of Alabama (M.B.A. and B.S., marketing).
A wordsmith at heart, Bailey Fuqua has an intuitive ability to expertly shift voices when curating digital content for clients spanning a variety of industry verticals. Fluent in data analytics, she performs deep dives to inform digital influence strategies, resulting in measurable insights and success for her clients. Bailey’s can-do attitude and glowing positivity is both inspiring and infectious among our team. Bailey is a graduate of Samford University (B.A., journalism and mass communication).
Public Relations Society of America, Alabama Chapter, Communications Committee (2015 – 2016)
Interfaith Hospitality House, Volunteer (2016 – present)
As the leader of Markstein’s media planning & buying practice, Beth Hamer oversees advertising investments and results analysis in both traditional and digital channels for a wide variety of clients across a spectrum of industries and complexities. Beth leverages her detail-oriented finesse with her clever ingenuity to develop effective, comprehensive and measurable media campaigns. Her experience working on a top ten, nationally audited account translates to precise tracking and accountability for each of the campaigns under her stewardship. Beth is a graduate of The University of Alabama (B.A., advertising).
Chris Hoke oversees Markstein’s creative practice area, transforming client messages into compelling visual communications. His passion for excellence in design, married with his devotion to client satisfaction, is filtered through his belief that goal-oriented client communications create measurable and repeatable successes. Chris’ national brand experience ranges from retail and healthcare to professional services and travel, with work translated through print, film, digital and experiential communications channels. Chris is a graduate of Birmingham Southern College (B.A., marketing) and the Portfolio Center.
Allison Lavender, a grammar aficionado, leverages her varied background in public relations and marketing to serve clients across all aspects of their communications. Her experience in these areas results in a multi-tiered approach to integrated marketing, developing high-impact communications driven by creativity and strategy. She is looked to for her solutions-oriented mindset and out-of-the-box thinking. Her exceptional client service and unquenchable thirst for excellence make her well-positioned to lead campaigns and marketing initiatives, resulting in continued success against measured goals. Allison is a graduate of Samford University (B.A., journalism and mass communication).
A passionate communications professional, Lyndsey Lewis’s holistic approach to directing activities to achieve strategic goals for her clients is thoughtful and executed efficiently. With national brand experience ranging from start-ups to publicly traded corporations, she effectively manages multiple facets of communications for clients spanning a variety of industries. Always up for a laugh, Lyndsey utilizes her quick wit and eye for design to develop creative concepts and smart content. Lyndsey is a graduate of Auburn University (B.A., public relations).
Magic Moments, Junior Board (2013 – present)
Emily Littleton’s ability to guide a project from concept through to creation awes team members and clients. With work spanning from art direction to visual identity creation for a diverse array of clients, Emily visually communicates clients’ brands and messages through her unique designs. She continually evolves her design skillset and aesthetic by attending premier conferences and workshops around the globe. Emily received her degree from Auburn University (B.F.A, graphic design).
Urban Ministry Junior Board, (2016 – present)
American Institute of Graphic Arts (AIGA), Birmingham Chapter, Contributing Member (2012 – present)
Lynn Lowe excels at building and fostering relationships with national media, curating impactful earned media placements for her clients. Lynn continuously raises the bar with fresh and exciting ideas that are thoughtfully and creatively designed to move the needle for her clients’ business strategies. Clients and team members alike admire Lynn’s keen spirit, drive and knack for creating the ultimate pun. She launched her career in the legal and political arena working on Capitol Hill, and previously served as a pre-law clerk for a prestigious law firm in Huntsville, Alabama. Lynn is a graduate of The University of Alabama (B.A., communication studies).
Danny Markstein co-founded Markstein in 2003. Today, Markstein is among the fastest-growing and most sought-after communications agencies in the Southeast, focused on developing and implementing results-driven strategies for clients nationwide. Danny serves as strategic counsel and confidante to executives operating across myriad industry verticals. His clients benefit from his expertise in the areas of crisis communications, corporate strategy, internal and external corporate communications, executive positioning and organizational dynamics. Danny is valued as a partner who promotes, protects and advocates for the agency’s clients and team members proactively and with conviction. Danny is a graduate of The George Washington University (M.B.A., entrepreneurship) and Trinity College (B.A., American Studies).
Birmingham Civil Rights Institute, Board of Directors (2016 – present)
McWane Science Center, Board of Directors, Executive Committee (2016 – present)
Prostate Cancer Research Foundation of Alabama, Board of Directors (2016 –present)
Southern Research, Advisory Board (2015 – present)
UAB Callahan Eye Hospital, Board of Trustees (2015 – present)
Rotary Club of Birmingham, Member, Board Member, VP Communications (2010 – 2012)
Rotary Club of Birmingham, Member, Board Member (2008 – present)
UAB Comprehensive Cancer Center, Board of Directors and past President (2008 – present)
Magic Moments, Board of Directors, past Chairman, Advisory Board Member (2007 – 2014)
Eileen Markstein co-founded Markstein in 2003. Today, it is ranked one of the largest marketing and communications agencies in Alabama, and is touted for its strategic approach to public relations, marketing, digital influence, creative and crisis management. Eileen’s leadership in developing and executing integrated communications strategies with an enthusiasm for client service, quality assurance and measurable results shapes the culture of Markstein. Eileen believes and advocates the key tenets of the agency, including the power of collaboration, teamwork and respect, and the pursuit of excellence. She is valued as an idea-generator who provides inventive counsel in the areas of marketing and public relations strategy, perception and issues management, message development, and brand building. Eileen is a graduate of The George Washington University (M.B.A., international marketing) and James Madison University (B.A., international relations).
Rotary Club of Birmingham, Director-At-Large (2016 – present)
Alabama Ballet, Board of Trustees, Executive Committee (2013 – present)
Oasis Counseling for Women and Children, Advisory Council (2013 – present)
Highlands School, Board of Trustees, Executive Committee (2009 – present)
Chris McCauley utilizes his strategic thinking and proclivity for data-driven methodology to craft timely and thoughtful campaigns that inspire action. He partners with his clients to uncover sustainable communications solutions to resolve dissonance and positively impact the company’s bottom-line. With previous experience working in the non-profit sector, he has a depth of knowledge surrounding community initiatives and a passion for collective impact. Chris is a graduate of Auburn University (M.P.A. and B.A., political science).
David Mathews Center for Civic Life, Board of Directors (2016 – present)
Alabama Network of Family Resource Centers, Board of Directors (2015 – present)
Alabama Association of Nonprofits, Board of Directors (2012 – present)
Will Moore is the go-to professional for all things operational at Markstein. From financial matters to technology challenges and internal systems, Will provides our team with the tools and support needed to effectively and efficiently run the agency, so our team can focus on serving our clients. Will’s dry humor and sharp wit encourage a smart and engaging company culture. Will is a graduate of the University of Alabama at Birmingham (M.B.A., business administration) and the University of Texas at Austin (B.S., mathematics).
Texas Exes Project Worldwide, Volunteer (2012 – present)
Stop Hunger Now, Volunteer (2014 – 2015)
Habitat for Humanity, Volunteer (2012 – 2013)
Susan Ann Roper is the driving force behind Markstein’s digital influence practice. With a passion for bringing brand stories to life, Susan Ann combines her love of the written word with a journalist’s curiosity to fully understand what motivates target audiences to engage with digital content. An innovative, big-picture thinker, Susan Ann is driven to find creative ways to grow clients’ digital presences and show measurable results through reach, engagement, impressions and key metrics which tie directly to business objectives. She is a graduate of Auburn University (B.A., journalism).
Better Basics, Ready 2 Read, Volunteer (2016 – present)
Heart Gallery Alabama, Junior Board, Chair (2014 – 2015)
Keelie Segars utilizes her experience with strategic marketing, national branding, account management and operational planning and implementation to perform a variety of roles within Markstein. From leading client accounts to supporting account managers with her unique and robust skillset, Keelie’s data-driven mentality and results-oriented approach proves vital to the growth and success of the agency and its clients. Keelie is a graduate of Birmingham-Southern College (B.A., history and economics), Oxford University (Keble College, Centre for Medieval and Renaissance Studies) and Cornell University School of Industrial and Labor Relations (certificate, human resources).
Red Mountain Theatre Company, Board of Directors, Executive Committee, Vice President of Strategic Planning (2015 – present)
Red Mountain Theatre Company, Board of Directors, Executive Committee, Vice President of Marketing (2012 – 2015)
Red Mountain Theatre Company, Board of Directors (2011)
Magic City Art Connection, Board of Directors (2005 – 2012)
Anna Unkenholz takes pride in helping clients tell their story through a strategic, multi-pronged approach. Anna collaborates closely with a skilled team to generate brand awareness for clients, managing communication initiatives ranging from earned media campaigns to large-scale events. With an always sunny disposition, she is recognized for consistently exceeding expectations with a smile on her face. Anna is a graduate of The University of Alabama (B.A., communication and information sciences).
Levite Jewish Community Center Birmingham, Maccabi Games, Marketing Committee (2016 – present)
Magic Moments, Junior Board (2013 – present)
Magic Moments, Junior Board, Membership Chair (2015)
Rotaract Club of Birmingham, Member (2014 – 2016)
Autism Society of Alabama, Junior Board, Public Relations Chair (2013 – 2014)
Autism Society of Alabama, Junior Board (2012 – 2013)
Julie Wall is responsible for assisting with the strategic direction and management of Markstein. She works closely with a team of account managers, designers and coordinators to ensure successful client engagement. She also serves as the director of marketing for Balch & Bingham LLP, a Markstein client. Julie is a veteran communicator with nearly 20 years of communications and marketing experience in government, non-profit and private corporations. She is a graduate of Auburn University and Birmingham School of Law.
One Place Family Justice Center, Board of Directors (2016 – present)
Kiwanis Club of Birmingham, Member (2016 – present)
Children’s of Alabama Committee For the Future, Member (2014)
As a former on-air personality, Nicole Wyatt leverages her background in broadcast news and media relations to comprehensively inform her clients’ communication strategies. With her contagious energy and solutions-oriented mindset, Nicole collaborates with team members to effectively manage her clients’ communications tactics with a 360-degree approach. Nicole formerly served as a media relations specialist at a renowned research university and academic medical center. Nicole is a graduate of The University of Alabama (M.A., Health Studies and B.A., Telecommunications & Film).
Better Basics , Volunteer, Ready to Read (2016 – present)
Alabama Obesity Task Force , Chair and Committee Member, Communications Committee (2013 – 2016)
American Cancer Society of Birmingham, Committee Member, CPS-3 Study Birmingham (2013)
American Cancer Society of Tuscaloosa County, Committee Member and Chair, CPS-3 Study Tuscaloosa (2009 – 2011)
@PRNews It could come down to in-house vs. agency PR. It is likely assumed at an agency, but an in-house PR pro may need it in their title.
Want your company in the spotlight? Read our latest blog to learn how to better manage your #media relationships: https://t.co/QR7XydljY4
420 20th Street North | Suite 2525
Birmingham, AL 35203 | 205.323.8208 | firstname.lastname@example.org
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